Why Medium?

The text "Why are we posting on Medium now?" next to a picture of a laptop.

When running a small business with a busy team, you have to consider the pros and cons of adding any task or step to your workflow. Picking the right places to devote energy is very important. As such, we try very hard to ensure we have the energy for a new project or platform before we dedicate any time or energy to it. Recently, our team expanded our store’s blog into Medium, another blogging platform. Why do this? Well, there’s a couple reasons for it. Today we’re going to talk about a few of those reasons. Our hope is that understanding our reasoning for posting there will help you if you too manage a blog, as well as give reason we are asking for your support over there.

What is Medium?

Medium is a blogging platform, though not like many others out there. While you can use Medium to read one particular creator’s blog posts, the real draw is how Medium recommends articles to you. Much like the TikTok “For You” page, Medium shows content it thinks you will like, encouraging you to read as much as you can. With an account, you can read as many free articles as you want. Authors in Medium’s partner program can also put their posts behind a paywall, and paying readers can read as many of these articles as they want per month. Free accounts can always read a few paid articles a month as well.

Pulling in a Fresh Audience

When we moved off of Etsy, we lost a lot of potential for expansion through random new customers. Now, we need to find more ways to draw in an audience. Medium helps with this in two ways. Firstly, we want to end up on more people’s “recommended” feeds. This relies on learning Medium’s algorithm and how to work with its tagging system. However, more people reading our posts means more people knowing our name and potentially turning into customers.

Secondly, Medium has features built in that benefit our “Search Engine Optimization” (usually called SEO). This nebulous marketing concept basically means “how likely are we to show up in a Google search result?” Medium has an internal feature that lets authors repost content from their own sites with an internal reference to the original post. Google likes Medium and considers it a decent place to show in search results. If Medium tells Google “hey, I got the post from over here,” that helps our site tremendously.

Potentially Partnering

There is, of course, the potential for us to enter the Partnership program with Medium later on. To do so, we’d need to reach 100 followers on the site, something we are unsure will happen any time soon. If it does, we will likely use the partner program to paywall certain articles, while keeping others free for all. Medium promotes paid articles more because, well, it wants people to subscribe to its site.

If we do this, however, we want to make it clear that the money we would be earning would be going into a fund for future advertising and site hosting costs. Right now our readers set aside a cut of our earnings to cover website hosting costs and such. Ideally we wish to find enough secondary forms of revenue to pay for those things as a company, not as individuals.

Plans for Future Platforms

This is not going to be the last platform Home 4 Wayward Witches expands onto over the next few months. We already started a LinkedIn page, which will feature more eCommerce related content than our main blog. We are also starting to put together video content for TikTok and Youtube, though that is a saga in and of itself.

With each new account we point you to, we are not trying to dilute your Home 4 Wayward Witches experience. In fact, we are striving to make sure that, wherever you are, you can find us in the format you most prefer. And, if you ever want to ensure you are not missing out, all blog content and major news items are always posted here on the main website. Thank you so much for your continued support!

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